JERRY'S ARTARAMA

Student Project: Rebranding an established art store in Austin provided the challenge to keep elements of the past brand and blend with the new to be competitive in the new on-line space and the physical store. Keeping the name the same for continutity, updated with Mascot script typeface to give a creative look and a friendly tone to reflect the well trained staff. Mascot was paired with Depot New Condensed on the logo and business card.

rebranding, handouts, social media templates

Strategy

Jerry’s brand is identified as strong in educational support not only from their staff, but by doing classes with visiting artists. The instructional template was designed to be posted as support material or placed in packages sent to customers. Tools used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva.

Target Audience

Student to Professional artists in the Austin, Texas area who shop both in-store and online.

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