PUERTO VARAS CHILE

Student Project: Design a campaign that has both graphic and digital touchpoints to promote the tourism of a city. Selecting the elements of photos, colors and typography that would work to be viewed on a small mobile device and on a bus stop provided the challenge.

Logo, Website, Print Advertising, Merchandise

Strategy

Puerto Varas Chile is located in the lakes district of Chile where Patagonia begins. It’s fertile valleys, lake, and three volcanoes easily provded the vibrant color palete to be used in the campaign. The pairing of Roboto for its geometic but friendly appeal, and Nunito for its super family strength fit the requirements. Logo type is Bodega sans and P22 Blox digital. Tools used: Adobe Illustrator, Adobe Photoshop, Adobe Dimension, Figma.

Target Audience

Tourists from South America and International tourists who are beginning thier vacations to southern Patagonia.

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