wildlytart.vinegar

Student Project: Finishing vinegars are a new category in the fancy and specialty food category. Designing wildly.tart vinegar packaging and advertising was a challenge to position as a new entrant to the category. The target market was the home chef with skills and enjoyed fine cooking to the finishing touch. Three flavors were designed to show the flexibility of the branding to incorporate new flavors as the company grew.

concept design, packaging, advertising

Strategy

Playfair Display was selected for the wordmark logo. This was paired with Mr. Eaves XL Mod Nar OT for the text on label. Tools used: Adobe Illustrator, Adobe Photoshop

Target Audience

Accomplished home chefs with disposable income.

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