booklet design, layout, typography
Strategy
I selected colors with dark hues, light tints and soft elegant lines to give homage to Italian design. The typefaces of Montserrat and Helvetica Neue are used for the primary paring. On the infographic to illustrate writing on the board during a work session, the typeface Greyscale, a handwritten font by Charlie Marie a Marketing Designer was used.
Natural patterns provide the texture and backgrounds for pages to provide the natural organic shapes of Lipi’s visual language. Tools used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
Target Audience
Designers with a speciality in data management.
